Panamanian Finca Sophia Geisha Sells For Jaw-dropping $10,000 Per Kilo At World Of Coffee Auction – CoffeeTalk

The inaugural Dubai Multi Commodities Centre (DMCC) Specialty Coffee Auction in Dubai, UAE, saw record prices set in an afternoon of frantic global bidding. The event featured 16 lots from 11 different producers across nine countries, featuring six different coffee varieties. Out of these, 11 lots were Geisha coffee, making it a truly global showcase of some of the best coffee producers in the world. Bidders were both in the room and remote via a digital auction platform.

The highest-selling coffee came from Finca Sophia, a farm in Panama, and sold for $10,020 per kilo. Meanwhile, a lot of Kona SL 34 from Hawaii set a new record for American coffee, going for $910 per kg, eight-times the previous highest price paid for Kona. La Llama beans from the Los Rodriguez producer became the most expensive Bolivian coffee ever sold, fetching $350 per kg. A new record was set for Ethiopian coffee with $1,100 per kg paid for Gesha Village Oma Natural. Overall, the top three bids were from the Geisha variety, with another lot of Finca Sophia selling for $8,614 and Finca La Mula selling for $2,620.

Khalid Al Hammadi, Executive Vice President of DXB Live, said that the inaugural Dubai Coffee Auction by DMCC in 2025 has reinforced Dubai’s position as a global hub for the coffee trade. By bringing together producers, traders, and enthusiasts from around the world, the auction showcased some of the rarest and finest coffees, achieving remarkable results and setting new records for specialty coffee. This auction has not only highlighted the growing demand for exceptional coffee but also strengthened Dubai’s commitment to driving growth, sustainability, and excellence within the industry.

David Paparelli, the auctioneer, CEO, and co-founder of M-Cultivo, said that these specialty coffee auctions operate independently of commodity market prices and buyers aren’t comparing these coffees to commercial-grade beans they view them as luxury goods. Specialty coffee is classed as coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form, and those auctioned all scored 92 and above.

Buyer in auctions such as this are often private collectors and coffee enthusiasts, with some curating rare coffee collections for their clientele, similar to luxury private shopping experiences. Others were roasters and cafés who often buy in small quantities to sell as limited-edition offerings.

The auction has been one of the highlights of the World of Coffee Dubai 2025 event, the Middle East’s largest coffee trade show. Returning for its fourth edition from February 10-12, at the Dubai World Trade Centre, with more than 250 international exhibiting companies and trade visitors from 78 countries.

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