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Coca-Cola's $5 Billion Bet on Costa Coffee – CoffeeTalk

Coca-Cola’s acquisition of Costa Coffee for $5.1 billion aimed to penetrate the global coffee and tea market, estimated at $570 billion, as a strategic move by then-CEO James Quincey. The plan revolved around leveraging Coca-Cola’s distribution prowess to expand Costa’s brand via innovative “barista-in-a-box” vending machines and ready-to-drink…

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