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First It Was Luckin, Then Cotti. Now Another Beloved Coffee Chain, Araku, May Be Coming For Starbucks' Crown. – CoffeeTalk

Araku Coffee has evolved over two decades as an organic coffee brand cultivated by Adivasi farmers in Andhra Pradesh’s Araku Valley, emphasizing a direct “seed-to-cup” model that eliminates middlemen. Initiated in 2000 by the Naandi Foundation to enhance the livelihoods of marginalized communities, it gained recognition with its global brand “Araku…

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