Dutch Bros CEO Lays Out The Coffee Chain’s Cross-Country Expansion Plans – CoffeeTalk

Dutch Bros. CEO Christine Barone has announced plans for the coffee chain’s cross-country expansion, stating that it may take some time before opening stores in the Northeast region. The Oregon-based company operates in 18 states on the West Coast and in the South, including California, Arizona, and Texas. The company’s stock is currently up 48.97% year-to-date, with shares surging more than 28% on Wednesday night. Barone believes the company’s growth is “predicated on people” and that it received 400,000 applications for 11,000 available positions this year. During recent earnings calls, Barone announced plans to open at least 160 new shops in 2025. The company’s product strategy focuses on iced beverages and personalized drinks, with personalization being a significant part of its operations and brand. The company’s growth is “predicated on people,” with the company receiving 400,000 applications for 11,000 available positions this year.

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