MUSHROOM COFFEE? There’s Good Reason This Functional Food Product Is Rapidly Hitting Retailers’ Shelves Worldwide – CoffeeTalk

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Los Angeles, CA and Phoenix, AZ …When one mentions, “mushroom coffee,” the reaction varies, depending on the people you are with! Some laugh and wink. No, it’s not that type of mushroom!

Some mushroom coffee drinkers complain that their brand tastes like dirt but they love the way they feel. So they continue to drink it. Those who have sampled UpCup Koffee, https://upcupkoffee.com/, rave about the taste, the way they feel, the lack of jitters. UpCup Koffee is a delicious and rich medium Italian roast coffee with NAD+, Lion’s Mane and Shilajit. MSRP for a 30-serving bag is $39.99.

While mushroom coffee is a relatively new entry in the functional food category, it is rapidly growing worldwide.

The global mushroom coffee market size was estimated at USD $2.71 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. The demand for mushroom coffee has been experiencing significant growth in recent years, with numerous factors contributing to this growing interest, according to a report published by Grand View Research. Another report from OpenPR® predicts that the market will expand to US $4.627 billion by 2032 with a CAGR of 5.9% from 2022 to 2032.

Source: Coffee Talk

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