noissue announces official cup partnership at MICE – BeanScene

Packaging specialist noissue has announced its Australian debut in Melbourne, alongside its partnership with the Melbourne International Coffee Expo (MICE) as the official cup partner.

The company has opened its newest global office in Melbourne, stating the city “needs no introduction when it comes to coffee”.

“Neighbourhood cafés, word-class roasters, a culture built around quality and craft. Aussies have been setting the standard for years – we’re here to support the brands doing that work,” says noissue.

noissue’s MICE partnership will see every cup served at the event be noissue, with roasters Bean Cartel, Wolf Coffee, Padre Coffee, and Homeboy to share their work at the noissue booth.

Each day of MICE, noissue will do limited drops of 50 bags of coffee from its roasting partners, and will give away $2,000 AUD in custom coffee bag packaging credit to one roaster from the weekend.

To enter: post a photo or video from MICE featuring your coffee and your brand, and ensure the noissue cup is somewhere in the shot. Tag @noissueco and use #cupsofMICE, and the winner will be picked by the noissue team at the end of the expo.

For more information, visit noissue.co