Nestlé Launches Nespresso Coffee in India

Nestlé has launched its Nespresso brand in India to meet increasing consumer demand for single-serve coffee. The Swiss giant said India was one of its fastest-growing coffee markets as in-home consumption increases. The Nespresso range will be available in e-commerce channels and a branded “boutique” in Delhi, with further bricks-and-mortar stores planned for other Indian cities. By the end of 2024, Nespresso coffees and machines will be available in both the brand’s at-home design and its professional machine.

Nespresso CEO Guillaume Le Cunff expressed excitement about the brand continuing to grow in this promising coffee market. The company works with more than 2,000 farmers in India to source coffee for Nespresso and manufactures its products in Switzerland. The brand is available in over 90 markets and has more than 800 boutiques in 500 cities.

In 2023, Nestlé’s coffee subsidiary generated SFr6.4bn ($7.2bn), growing organically 5.3% on the year prior. The move in India follows further coffee investment in Asia this year, as Nestlé announced plans for a $100m expansion of its production site in Vietnam. The money will be used to double the processing capacity of the company’s coffee lines at its Tri An factory in the south-eastern province of Dong Nai.

In the UK, Nestlé opened an on-premise venture for Nespresso, with the first Nespresso Bar opening in London. The Swiss giant closed its Nespresso coffee shops in London in 2019 to focus on its retail outlets, which sell Nespresso’s coffee pods and machines.

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