Auction Sets New Price Record For Panamanian Geisha Coffee – CoffeeTalk

Panamanian Geisha coffee set a new price record at the 2025 Best of Panama international online auction, selling for a record $30,204 per kilogram or $13,705 per pound. The winning lot, a washed Geisha grown by Hacienda La Esmeralda in Boquete, Chiriquí, was purchased by a buyer from Dubai, marking a new high in the global coffee industry. In the natural Geisha category, also from Hacienda La Esmeralda, a buyer from China paid $23,608 per kg., or $10,709 per pound. In the varietal category, a lot of the Laurina variety sold for $8,040 per kg., or $3,647 per pound, to a buyer in Beijing.

In total, 30 of the 50 lots offered exceeded $1,000 per kg., of $454 per pound, generating record sales of more than $2.8 million and an average price of $2,861.20 per kg., or $1, 298 per pound, more than double the figure recorded in 2024. International buyers played a strong role in the auction, with bids from China, Japan, South Korea, Dubai, the United States, Canada, and the United Arab Emirates, among others.

The Best of Panama is an international specialty coffee competition and auction organized annually by the Specialty Coffee Association of Panama. Rachel Peterson, who represents the winning farm, called the result “a recognition of the effort of our entire team and the dedication Panama has put into cultivating excellence.” Richard Koyner, president of the Specialty Coffee Association of Panama, said the achievement “undoubtedly positions Panama as the country of the world’s finest coffees” and opens new business opportunities for producers across the country. Panamanian President José Raúl Mulino congratulated the coffee growers and said the result puts Panama in a privileged position among the world’s most demanding consumers.

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