Luke Waite Releases First Book – The Owner’s Manual: A Guide To Sustaining A Coffee Roaster – CoffeeTalk

Luke Waite, founder of Pomelo Coffee Consulting, a leading operations and strategy consultant in the specialty coffee industry, released his debut book, The Owner’s Manual: A Guide to Sustaining A Coffee Roaster. This guide is designed for owners of coffee roasteries looking to sharpen their business acumen, optimize their operations, and increase their profitability.

The Owner’s Manual flushes out Pomelo’s framework that they’ve termed the Core 7. Their framework lays out clear, actionable steps that Waite has developed over years of consulting with roasters across the United States. The book blends stories of success and failures balanced with strategic insights and practical steps to strengthen the seven core areas that most significantly impact the health and sustainability of coffee roasters.

Praise For The Owner’s Manual:

“…This isn’t a book about roasting…It’s about building and sustaining a roasting company, with a sharp focus on sales and numbers. Through hands-on exercises, Luke helps you navigate the business side…By the end, you won’t just roast—you’ll run a thriving roastery.” – Philipp Schallberger, Sourcing, Roasting, Storytelling, Partner of Kaffeemacher, Switzerland

“Luke Waite has written a master class in operating a coffee roasting business. A must read for all specialty coffee professionals. He presents strategic theory as well as functional examples for coffee roasters to understand both what is important and why it is critical to manage…” – Spencer Turer, Vice President at Coffee Enterprises and Founder of the Coffee Writers Guild

“…The Owner’s Manual…gives real, practical advice on how to make a roastery work long-term without sacrificing quality or your core values. Luke’s breakdown of pricing, sales, and process optimization is an incredible resource, and it’s refreshing to read a guide…If you want your roastery to thrive…read this book!” – Carly Green, Sourcing & Quality Consultant and Founder of Cherry Love Coffee

The Owner’s Manual is available in hardcover, digital edition as well as a limited-edition Founder’s Bundle which includes a signed copy, digital edition, and access to one-on-one consultation with Waite.

About the Author:
Luke Waite is the founder of Pomelo Coffee Consulting, and works with coffee roasters across the United States. With a background in sales and operations, Waite is known for helping roasting businesses increase profit and scale sustainably. He also regularly speaks publicly around the coffee industry.

Find out more at pomelocoffeeconsulting.com