Chinese Coffee Brands Expand Their Global Reach As They Appeal To Gen Z Consumers – CoffeeTalk

MODONG Coffee, a leading global health and wellness brand, is expanding its presence in the Asia-Pacific market by sponsoring the G-DRAGON 2025 World Tour [Ubermensch] in Taipei, Taiwan. The tour, presented by KGI Financial Group, will take place from July 11 to 13 at the Taipei Arena in Taiwan province. As one of Asia’s most influential music IPs, G-DRAGON’s “Ubermensch” theme symbolizes his groundbreaking interpretation of art and self-expression.

MODONG Coffee aims to further expand its influence in the Asia-Pacific market by leveraging G-DRAGON’s global fan appeal and the high popularity of the concert. According to China Insights Consultancy, MODONG Coffee has ranked first in the bulletproof drink market by gross merchandise volume on the Chinese mainland for five consecutive years (2020-24). In 2024, the brand earned multiple prestigious certifications, including as “a high profile brand in Jiangsu province”, solidifying its market competitiveness.

MODONG Coffee has deeply integrated with the variety show IP “J-Style Trip,” achieving “traffic-to-sales conversion” through celebrity-driven marketing and scenario-based campaigns. This strategy drove a 360 percent year-on-year sales surge in its debut year, propelling Star Plus Legend’s net profit to soar 233% year-on-year.

In 2025, MODONG Coffee launched the MODONG MAGIC series — Sicilian Lemon Coffee and Cactus Black Coffee — under the concept “A Cup On-the-Go: Crafting Magic for Healthy Living.” The brand will remain focused on Gen Z consumers, engaging them through health, music, fashion, and digital art to strengthen its youth-oriented identity.

Powered by AI-driven IP innovation, MODONG is poised to accelerate the fusion of digital technology and the real economy.

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