Bocca Felice Launching UK's First-of-its-Kind AI-Powered Drive-Thru Coffee Shops – CoffeeTalk

Sodaclick and Pioneer Group have designed systems for the Bocca Felice chain, which is expected to have 22 sites this year and 80 in 2026. The drive-thru retail concept will use Sodaclick’s conversational voice AI technology to bring a human touch to the customer experience of ordering at a drive-thru. The first site is set to open this summer, and by the end of 2025, Bocca Felice expects to have 80 sites. Each site will incorporate Sodaclick’s KDS system, with Pioneer Group as the integration partner. Subcontractors will deploy Pioneer’s design, allowing up to ten sites to be set up simultaneously.

The customer experience will be the main differentiation for the first AI-powered drive-thru coffee chain, according to Les Dyson, founder of Bocca Felice. The Sodaclick AI technology will not only take orders in a human-like manner but also upsells, such as suggesting hot chocolate on a cold day and raising the average order value. The AI ordering’s speed and accuracy (98%) drive efficiency and productivity for the business, helping to eliminate common customer frustrations.

Highly productive coffee machines capable of 350 coffees an hour, almost 20 times more than typical coffee machines, will ensure swift service even at peak times. As a disruptor in the drive-thru coffee market nearing saturation point, Sodaclick aims to innovate and make it fun for customers.

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