Bad Ass Coffee Of Hawaii Launches Support Initiative For LA Wildfires – CoffeeTalk

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Bad Ass Coffee of Hawaii is launching the Love for LA Initiative to support families and communities affected by the devastating wildfires in Los Angeles. The initiative, rooted in the company’s spirit of Aloha, aims to raise funds for wildfire victims through exclusive merchandise and 15% of all coffee sales for a limited time. The company’s CEO, Scott Snyder, expressed heartbreak at the devastating impact of the fires on families and communities in Los Angeles.

Bad Ass Coffee offers several ways to help make a difference, including exclusive merchandise, donating 15% of all coffee sales to support victims and first responders, rounding up purchases in-store at checkout, and donating directly to the supported nonprofit organizations. Funds raised will benefit the California Fire Foundation, which provides emergency financial assistance, shelter, and essential support to families and individuals impacted by wildfires, and Direct Relief, which supplies life-saving resources, medical aid, and protective equipment to affected communities and first responders.

The Love for LA initiative follows Bad Ass Coffee’s Love for Maui initiative, which raised over $80,000 to aid in recovery efforts after the 2023 wildfires in West Maui. Both programs are part of the company’s philanthropic arm, Bad Ass for Good, which focuses on turning compassion into action. Since its founding in 1989, Bad Ass Coffee has been focused on sharing the warmth and care of the Aloha Spirit, emphasizing that community and kindness are as essential as the coffee it serves.

Bad Ass Coffee invites customers and communities across the country to join the Love for LA campaign and be part of a mission to provide relief, aid, and hope to those affected by the wildfires.

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Source: Coffee Talk

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