T2 collaborates with artists for global range – BeanScene
T2 has collaborated with nine contemporary artists from across the globe as part of its new retail collection, Tea To Take You Places.
The collection – which spans the Australian Breakfast, Singapore Breakfast, English Breakfast, Melbourne Breakfast, Sydney Breakfast, French Earl Grey, New York Breakfast, New Zealand Breakfast, and Shanghai Breakfast products – has transformed packaging with a distinctive lens to the place and culture behind each tea.
Through these artist-led interpretations, T2 aims to promote some of its most popular blends as a canvas for cultural expression.
“Tea has been a window into culture for centuries,” says Managing Director of T2 Christelle Young.
“Every blend has a story of place, so inviting artists to tell those stories visually felt like a natural extension of the T2 brand.
“By putting artists at the heart of our collection, we’re inviting customers to experience our tea through a new lens – one that celebrates the richness of different places and creative voices.”
The Tea To Take You Places range includes;
- Australian Breakfast – designed by Esther Olsson
- Singapore Breakfast – designed by MessyMsxi (Tan Zi Xi)
- English Breakfast – designed by Jay Cover
- Melbourne Breakfast – designed by Timba Smits
- Sydney Breakfast – designed by Benja Harney
- French Earl Grey – designed by Dans Les Dents (Guillaume Denaud)
- New York Breakfast – designed by Lauren Martin
- New Zealand Breakfast – designed by Rebecca Ter Borg
- Shanghai Breakfast – designed by Craig & Karl (launching from October)
For more information, visit t2tea.com
Source: Bean Scene Mag
