Nescafé enters ready-to-drink category with new iced coffee range – BeanScene

Nestlé Australia has expanded its coffee portfolio with the launch of a new ready-to-drink Nescafé Iced Coffee range, marking the brand’s move into Australia’s growing on-the-go coffee market.

Available in 237-millilitre aluminium cans, the range is offered in three flavours: Iced Latte, Iced Mocha, and Iced Caramel Latte.

The products are available through selected retailers including 7-Eleven and Woolworths, with distribution expanding to IGA and selected petrol and convenience outlets from November.

According to Nestlé Australia, the launch responds to changing consumer habits, particularly among younger coffee drinkers.

The company says nearly 40 per cent of Gen Z’s out-of-home coffee consumption is cold coffee, creating an opportunity for the brand to expand beyond traditional at-home formats.

Nestlé Australia Head of Marketing Mel Toomey says the new range was developed to cater to consumers seeking convenient coffee options that fit into busy and unpredictable lifestyles.

“NESCAFÉ Iced Coffee is designed for those moments when plans change, opportunities pop up and the day takes an unexpected turn,” she says. “It’s a delicious iced coffee that’s always ready whenever you are.”

Made with real coffee and milk, the range has been developed as a grab-and-go option for consumers seeking convenient coffee solutions throughout the day, from commuting and studying to social occasions.
Recommended retail pricing starts from $4 per can or $10 for a four-pack.

The launch is supported by NESCAFÉ’s new “Always Ready” marketing platform, which includes activity across video, social media, out-of-home advertising and creator partnerships.