Is Blue Bottle’s collaboration with The Weeknd good for specialty coffee?

107

Celebrity partnerships are nothing new to the coffee industry. From actors and professional athletes to musicians and social media influencers, celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s.

Read more • perfectdailygrind.com

Source: Coffee Talk

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy