MILKLAB launches new monthly competition with $10,000 up for grabs – BeanScene

MILKLAB has launched Australia’s Greatest Tip, a new competition series that will see one barista or café bag a $10,000 cash prize each month.

The content-based competition is designed to celebrate Australian café culture and the nation’s brilliant baristas that keep it brewing every day.

To be in with a chance of winning, baristas and café teams are tasked with creating content they believe embodies the monthly theme selected by the team at MILKLAB. The first theme is MILKLAB Almond.

Entrants just need to film an Instagram Reel or TikTok video, tag MILKLAB’s socials, use the hashtag #AustraliasGreatestTip, and upload. At the end of each month, a winner will be selected and announced on socials.

“MILKLAB has always felt like part of the café community, we were made with baristas and now we get to do something FOR baristas,” says Melanie Ung, MILKLAB Brand Manager.

“Baristas are the ones who really hold Australian coffee culture together, through their craft, their consistency, and the connection they build with the people who walk through the door every morning. This is our way of recognising that contribution and giving something back to the community that’s given so much to us.”

MILKLAB is an Australian-owned brand that specialises in barista-quality dairy and plant-based milks designed specifically for coffee. Developed through collaboration with baristas, farmers, roasters, and food professionals, MILKLAB products are formulated to complement espresso, texture well for latte art, and deliver a creamy taste and mouthfeel.

For more information, visit the MILKLAB website.