The Tariffs may be Lifted but Roasters & Retailers are Still Feeling the Supply Chain Impact – CoffeeTalk

Many global coffee imports are exempt from U.S. reciprocal tariffs following an executive order in November 2025, yet New Hampshire businesses like Two Moons Café in Manchester continue to face challenges due to tariff-related supply chain costs. The café sources its coffee from Guatemala through a Boston supplier. Although Guatemalan coffee is currently tariff-free, owner Meg Wright reported significant increases in delivery costs and coffee bean prices, with the average cost rising by approximately $10 per bag. Additionally, the café has experienced a 25% decrease in customer traffic, adversely affecting its revenue, particularly as it is a newer business.

Trade experts like Paula Connelly, from Sandler, Travis & Rosenberg, P.A., highlight that small businesses often feel the indirect ramifications of tariffs, as larger companies preemptively increase prices to account for future uncertainties. These increases can create a ripple effect, impacting smaller operations. The National Coffee Association notes that coffee pricing is influenced by multiple factors, including sourcing locations, applicable tariffs, and global supply and demand dynamics. They emphasize that various costs—from ingredients to labor—further complicate pricing for consumers.

To mitigate rising expenses, Two Moons Café has adapted by renting out space to local vendors, using the lease income to buffer against fluctuating costs. Wright expressed the café’s commitment to minimizing the impact of increased prices on customers, striving to absorb the rising costs through creative means.

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