Why This Coffee Franchise Is Gaining Steam – CoffeeTalk

Bad Ass Coffee of Hawaii, a franchise with a rich legacy rooted in the vibrant culture of Hawaii, is a perfect partner for those seeking a franchise opportunity. Acquired by Royal Aloha Coffee Company in 2019, Bad Ass Coffee of Hawaii is expanding its reach and bringing the authentic Bad Ass Coffee experience to more customers nationwide. The brand’s commitment to quality and a relaxed atmosphere has led to high returns for franchisees.

Dave Wagner, a dedicated franchisee since 2009, operates his store in Rancho Cucamonga, California. He was captivated by the concept, exceptional coffee, and Hawaiian vibe of Bad Ass Coffee. The brand aims to create a relaxed, welcoming atmosphere, hiring staff who are personable and embrace the laid-back Hawaiian spirit. Dave’s store is deeply connected to the Rancho Cucamonga community, actively supporting local events and fostering connections that bring people together.

Aaron and Lisa Rutter, passionate franchisees who joined the Bad Ass Coffee family in January 2022, opened their first location in Downtown Phoenix. They have experienced extraordinary support from Bad Ass Coffee, including equipment procurement, layout design, efficient workflows, and staff training. The franchisor has also been instrumental in supporting the Rutters’ commitment to local connections, such as participating in local toy drives, supporting high school sports, and connecting with local police and fire departments.

At Bad Ass Coffee, growth is always the goal, but never at the expense of the brand’s authentic identity. Their location plans to continue double-digit growth while rolling out new products and staying connected to their Hawaiian roots. “Evolution, not revolutions, is the key to long-term success,” says Lisa.

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