Starbucks' New Free Refill Policy Has Tripled Customer Traffic – CoffeeTalk

Starbucks has implemented a new refill policy in its stores, allowing customers to choose whether to sit and stay or “for here.” Customers who order “for here” get their drink served in a ceramic mug, glass, or personal cup, and can receive free refills during their visit. Starbucks revealed that over the past three weeks, the number of customers who choose ceramic mugs and glasses to sit and stay in cafes has increased by more than 3x in the U.S.

New CEO Brian Niccol expressed satisfaction with the early reaction to the changes from customers and partners. Starbucks is aiming to increase foot traffic and sales as part of its “Back to Starbucks” initiative, which aims to simplify offerings and return to its roots. The company is also investing in TV and streaming ads to evoke the feeling of “I want to go to Starbucks.” Starbucks has started testing new designs in select locations, bringing back more comfortable seating and spaces, giving stores an old-school vibe where customers can sit for hours relaxing or doing remote work. New designs include expanded seating options, power outlets, and abundant food displays, as well as some locations with more separation between the cafe and mobile order experience.

Rad More @ Yahoo