Social Media Influences New Trends like the “kkosup latte” in Korea's Coffee Scene – CoffeeTalk

In South Korea, known for its high per capita coffee consumption and dense café presence, a notable trend has emerged around the “kkosup latte,” characterized by its rich, nutty flavor. This trend can be traced back to social media enthusiasts who expressed a desire for unique, milk-forward coffee options. They have actively engaged in discussions, testing various café chains’ latte offerings and sharing homemade recipes that enhance the milk’s richness.

The kkosup latte movement encapsulates a cultural shift in coffee consumption, diverging from conventional iced lattes that often lose their body as ice melts. To remedy the thin, diluted experience, coffee enthusiasts began sharing innovative DIY techniques, including freeze-distilling milk and incorporating heavy cream or condensed milk. High-profile personalities, such as Kang Min-kyung from Davichi, have contributed to the trend’s visibility, yet the kkosup latte seems to stem from grassroots consumer demand rather than corporate strategies.

As this phenomenon gained momentum, the coffee industry adapted by prioritizing custom dairy formulations to meet evolving consumer preferences. Major chains and specialty cafés responded with new products that emphasize a denser, smoother dairy profile, such as Ten Percent Coffee’s Signature Latte and OozyCoffee’s Deep Cafe Latte. The House Milk Latte from MegaMGC Coffee, which saw rapid sales exceeding one million units shortly after its launch, further underscores the high demand for these richer, savorier beverages.

The kkosup latte trend reflects a broader transformation in South Korean coffee culture. Consumers now dictate taste and texture standards, leveraging social media as a powerful tool for feedback and influence. This trend illustrates a departure from sweet, syrupy drinks, offering aficionados a more textured and satisfying coffee experience, marking a significant change in a competitive market landscape.

Read More @ Korea Times