Scotland Launches UK’s First-Ever Returnable Coffee Cup Initiative – CoffeeTalk
The UK’s first-ever returnable cup initiative, ‘Borrow Cup’, is set to launch in Glasgow today. The scheme aims to address issues associated with the 388 million disposable cups used in Scotland each year. Major retailers including Costa Coffee, Caffè Nero, and Burger King UK are joining forces to participate in the project, which is set up by environmental charity Hubbub and reuse start-up Reposit. Several local cafes, including Tinderbox, Sprigg, Kelvingrove Museum, and Glasgow City Chambers, are also part of the initiative.
Customers purchasing a drink at any participating store will be given the option to use a ‘Borrow Cup’ for a £1 deposit and will receive a discount or extra loyalty rewards at most participating locations. Cups are available in three different sizes, and customers can return them at any participating venue to either use again, swap for a clean cup for their next drink, get their deposit back at the till, or a £1 voucher at a return point.
Borrow Cup aims to test whether providing a reusable option at source and making it more convenient for customers by providing a dense network of return points results in fewer disposable cups being used. To date, returnable cup initiatives have generally failed to progress due to trials being too small-scale, cumbersome user experiences deterring engagement, and a lack of data-led traceability and measurement limiting further development. By getting major brands and local cafes on board and creating a high concentration of return points in the busiest areas of Glasgow, Borrow Cup aims to create a simpler user journey and ‘robust’ tracking and measurement to help determine how the system can become environmentally and financially viable.
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Source: Coffee Talk