Report Shows Consumers Are Increasingly Looking For Wellness Benefits From Their Coffee – CoffeeTalk

A new report from Westrock Coffee Co. has revealed that nearly a third of Americans seek health benefits from beverages, such as functional ingredients like adaptogens for cognitive enhancement or probiotics for improved gut health. Cold brew coffee drinkers are particularly receptive to beverages that improve cognitive enhancement, while tea drinkers prioritize relaxation and boosting immunity. These insights are among the many findings in the latest issue of The Blend, a quarterly series of free downloadable reports by experts at Westrock Coffee that focus on consumer, retail, and restaurant trends in beverage categories.

Westrock Coffee is North America’s largest private label coffee and tea manufacturer, supplying and manufacturing beverage solutions for major brands in various industries. The Blend report for Q1 2025 focuses on health and wellness trends driving innovation and shaping consumer habits in coffee and tea categories. The report highlights the evolving definition of healthy, the rise of personalized wellness, functional ingredients, and convenience in coffee and tea. Consumer interest in healthier coffee and tea has never been greater, and meeting this demand has become the driving force in new product innovation for many brands.

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