Japanese Convenience Stores are Catching Up with America's Mega-Sized Coffee Preferences – CoffeeTalk

Convenience store coffees have surged in popularity, especially with the introduction of what locals call the “Deka Drink,” which translates to “Massive Drink.” These oversized beverages stand out significantly in Japan’s beverage market, attracting coffee enthusiasts with their impressive size. While Lawson has long been a leader in this sector with its Mega Size coffee offerings, FamilyMart is now challenging Lawson’s supremacy by launching its new LL size coffee. This initiative coincided with the rollout of new coffee machines on June 2, which FamilyMart claims produce the best-tasting coffee in the company’s history, marking a notable shift in the competitive landscape of convenience store coffee. Overall, the trend indicates a growing demand for larger coffee servings among consumers.

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