Inside Asia's Viral Coffee Rave Trend – CoffeeTalk

The coffee rave trend in Asia is gaining popularity as young people seek more intentional and wellness-focused ways to connect and unwind without sacrificing fun. These events, also known as “cafe clubbing” or “soft clubbing,” are held in unexpected venues like ice cream parlours, coffee shops, shopping centers, and museums.

Social Club Series, a Hong Kong-based events organiser, has been hosting afternoon raves at various locations around town since March. Each event features a unique theme, dress code, and genre of music. Past events include a takeover of Peak Pizza and ice cream parlour Messina at the Peak Galleria.

Morning Affair, a caffeine-fuelled party series co-hosted by Bangkok coffee shop Rise Coffee and “dating bar” Tictactoe Bar, encourages guests to mingle. The parties, open to those aged 20 and above, combine groovy DJ sets with coffee creations such as es yen, a Thai-style iced espresso with condensed milk, or vodka-spiked coffees for those craving something stronger. The event offers baked goods like buttery croissants and savoury bites, such as wagyu pad kra pow stir-fry.

Beans&Beats, a Singapore-based event organizer, aims to create a fresh alternative to traditional night-time clubbing by hosting coffee raves in unexpected spots like vintage stores, rooftops, museums, and coffee shops. Inside, they offer alternative music sets curated by local DJs, speciality coffee brewed with award-winning coffee beans, and a friendly dose of authenticity.

Before Midnight, a Bangkok-based party collective, is reimagining what daytime parties can look like by throwing themed raves that combine music, caffeine, and creativity. Launched in March, it throws themed raves that combine music, caffeine, and creativity.

Paccha Coffee Party, Seoul-based, hosts alcohol-free parties that blend quality coffee, great tunes, and a sense of community to liven up slow weekend afternoons. The debut event this year featured South Korean actor Yeo Jin-goo, who enjoyed performances by local artists and sets ranging from Afro-house to melodic techno. With a strong launch, Paccha Coffee Party is just getting started.

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