Hipsters Meet Vietcong In This New Vietnam War-Themed Cafe Concept – CoffeeTalk

Vietnam is known for its coffee, with its national coffee style, drip coffee served with condensed milk, and being the world’s second-largest bean producer. One coffee chain that combines the country’s love of caffeine with the Vietnam War is Cong Caphe. Founded 20 years ago, the chain serves coffee by baristas clad in military-green uniforms in cafes that might make you feel like you’ve sought shelter at a bunker. The chain has since expanded beyond the country’s borders, running over 100 cafes in South Korea, Canada, Malaysia, and Taiwan. A French branch is set to open soon.

Dark-green walls adorned with camouflage helmets and war-time photographs are complimented by rusty wooden furniture, with other memorabilia displayed like in a museum. Cong Caphe aims to honor the soldiers of that time who fought for their country. Young people and digital nomads crowd around the counter to place their orders.

Memories of the Vietnam War are omnipresent throughout the country to this day, with the ruling communists doing their part to remind the younger generations and tourists that it was them who ultimately emerged victorious after dealing US forces a devastating defeat after years of deadly jungle fighting. Cong Caphe says its mission is “to inspire imagination and bring about a distinct emotional experience of Vietnam.”

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