Drive Customer Loyalty By Creating New Coffee Trends – CoffeeTalk

The Human Bean is a leading coffee brand that has been focusing on creating seasonal products to drive customer loyalty and create long-term success. According to Datassential’s 2025 Food, Flavor & Beverage Trends Report, 62% of consumers are interested in trying new and unique coffee drinks. Seasonal offerings in quick-service are a key way to capture consumer excitement and fuel brand growth through strategic, bold creativity.

The brand’s process for launching seasonal or new products like Bright® Energy is well-orchestrated, ensuring every new offering meets customer demand, strengthens brand engagement, and delivers real business impact for franchise operators. Janie Page, chief marketing officer at The Human Bean, says that the brand plans all year long, gathering insights from industry trends, past seasonal promotions, and proprietary research. The process then moves into ideation, where the Menu Innovation Team (MIT) brainstorms and refines new product concepts.

The Human Bean closely monitors product performance, not just in overall sales but also in how new items shift traffic patterns. This helps shape future product decisions. Seasonal launches provide a critical opportunity to keep customers engaged and returning while also harnessing creativity to push a brand forward. Bright Energy embodies The Human Bean’s commitment to bold, strategic innovation, made with clean caffeine from green coffee beans and packed with vitamins and antioxidants. Customization drives further engagement, with 30+ flavor options inviting customers to experiment, share, and fuel organic buzz.

Customization also plays a key role in making seasonal offerings more than just menu items; they become interactive experiences. According to Datassential, 57% of consumers are interested in global café culture, including spaces that encourage slowing down and enjoying a sit-down coffee or treat. Seasonal beverages tap into this larger trend of coffee as an experience, not just a purchase.

For operators looking to maximize customer engagement, The Human Bean’s seasonal launch process and Bright Energy campaign offer a blueprint for success. Integrating deep research, customer-driven innovation, and strong franchise support, seasonal products have the duality to generate buzz and create lasting brand loyalty.

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