Coffee Consumption Surges Worldwide, Circana Data Reveals

Chicago-based market research firm Circana has reported a 5% year-over-year growth in total coffee servings globally, outpacing the 3% recorded in the United States. This growth trend was observed in 11 of the 12 countries tracked, with China emerging as the frontrunner, experiencing the highest coffee consumption growth rate. Coffee is a unique category where trends and competition intertwine on both global and local scales, with cold coffee emerging as a standout trend.

The competitive landscape for both chain and independent establishments exhibits unique characteristics in each country, making understanding both the overarching global trends and the intricacy of the local marketplace critical for success in this category. Coffee servings, at more than $36 billion, enjoyed 5% growth across nations, with 11 of the 12 monitored countries forecasted to grow.

While hot coffee remains the dominant choice globally, cold coffee has gained momentum, indicating a long-term growth trend. China led cold coffee consumption growth from 2019 to 2023, boasting a 20% compound annual growth rate, with cold servings constituting 33% of total coffee consumption. Coffee outpaced both tea (up 4%) and carbonated soft drinks (up 3%) in year-over-year servings growth, emphasizing its position as one of the fastest-growing beverage categories globally.

Circana’s extensive research combines global data with local depth, providing nuanced insights for each country, spanning restaurant chains and independent segments. This holistic perspective enables industry stakeholders to navigate key trends and growth patterns within the coffee industry across 12 major countries.

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