Vietnam Reached A Record $8.92 Billion In Coffee Exports In 2025 And Hope To Hit $10 Billion In 2026 With A Focus On Quality Over Quantity – CoffeeTalk

In January 2026, the average export price of coffee remained elevated at US$5,450 per ton, with coffee being the second highest export earner in Vietnam’s agricultural sector, generating over US$1 billion alongside eight other key product groups. In 2025, Vietnam achieved a record export of nearly 1.6 million tons of coffee, amounting to US$8.92 billion, representing a year-on-year increase of 18.3% in volume and a remarkable 58.8% increase in export value compared to 2024. This year is regarded as a pivotal moment for the Vietnamese coffee industry, largely driven by high global prices and stable demand from major markets, facilitating a robust export turnover.

Significant improvements were also noted in the restructuring of the coffee sector’s product mix, with a diversification of varieties and a gradual reduction in reliance on raw coffee exports. Robusta coffee remained a cornerstone of Vietnam’s export strategy in 2025, contributing US$6.59 billion, up 57.4% from the previous year and representing 73.8% of the total coffee export value. Furthermore, Arabica coffee exports showed dramatic growth, generating nearly US$550 million and increasing by 129.1%.

Processed coffee exports reached an unprecedented US$1.78 billion, an increase of 50.4% from 2024, as companies invested in advanced processing technologies and expanded the production of instant, roasted, and other value-added coffee products. The benefits of free trade agreements have also played a critical role in enhancing the competitiveness and global market access of Vietnam’s processed coffee.

Vietnam’s coffee cultivation area spans roughly 710,000 hectares, primarily located in Dak Lak, Lam Dong, and Gia Lai, which account for 95% of the national output. The production for the 2024-2025 crop year was approximately 1.7 million tons, with predictions of an increase to 1.8 million tons for the 2025-2026 crop year, driven by favorable weather and higher prices incentivizing farmer investments.

Phan Minh Thong, CEO of Phuc Sinh Group, characterized coffee agriculture as a sustainable “gold mine” if there is a shift away from raw product sales toward deep processing, aided by the removal of policy barriers. The company has heavily invested in high-value coffee products to change perceptions about the quality of Vietnamese coffee. For instance, the transformation of cascara, previously considered waste, into a high-value product is cited as a success story, generating significant revenues from exports to Europe.

Similarly, Doan Huu Tue, CEO of My Viet International Group, highlighted that adherence to deep processing and investment in advanced technology has vastly improved the marketability and profitability of Vietnamese coffee. The shift from low-priced raw exports to processed goods has sparked interest across 24 markets in Asia and Europe, sometimes leading to supply shortages.

Experts assert that to achieve the ambitious US$10 billion export target, Vietnam’s coffee industry must prioritize quality over quantity, emphasizing deep processing, specialty products, and sustainable development as vital to future growth.

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