Trung Nguyen Legend Breaks Ground On Southeast Asia's Largest Coffee Factory – CoffeeTalk

The 9th Buon Ma Thuot Coffee Festival 2025 marked the ground-breaking ceremony of Trung Nguyen Legend energy coffee factory, marking a significant milestone in Vietnam’s efforts to elevate the value of Buon Ma Thuot Robusta coffee beans. With Vietnam’s coffee exports estimated to reach over $5 billion in 2024, Robusta coffee beans are increasingly popular in countries like Germany, Italy, China, the United States, Japan, Spain, and Indonesia. The growing popularity of Robusta coffee beans has demonstrated Vietnam’s quality and position as a coffee powerhouse.

Dak Lak province, with over 200,000 hectares of coffee plantations yielding over 530,000 tonnes annually, only 20% of harvested coffee beans undergo deep processing, creating ample room for development. Local authorities encourage businesses to invest in deep processing to raise the added value for coffee beans and meet the growing demand for processed coffee worldwide. The groundbreaking ceremony of the Trung Nguyen Legend energy coffee factory is the highlight of the festival, marking a positive signal in the province’s efforts to encourage investments in the coffee sector.

The Trung Nguyen Legend energy coffee factory is divided into two phases, with an investment capital of over $78.3 million. In the first phase, with an investment capital of $39.2 million, the factory is equipped with cutting-edge technologies from Germany and Italy in collaboration with other world-class technology brands. This is the largest of its kind in Southeast Asia and a key project of Dak Lak. The venture is expected to shape Vietnam’s coffee industry towards a deep and refined processing chain, creating high-value raw materials from coffee that contribute to many other industries.

The Trung Nguyen Legend energy coffee factory covers a total area of 50,000 square meters, boasting a maximum construction density of 60% and a density of trees and water surface of over 20%. The architecture draws inspiration from three world-class coffee civilizations: Ottoman – Roman – Zen with indigenous cultural elements. The entire factory is surrounded by trees, lakes, herbal gardens, basalt, and a modern solar energy system, providing a peaceful, natural, and balanced space for experience and work.

The Trung Nguyen Legend energy coffee factory is the realization of the fourth initiative – “Comprehensively Circularising and Integrating the Coffee Production Chain” – among the seven initiatives proposed by the chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu. This initiative aims to enhance the value of Buon Ma Thuot Robusta coffee and strengthen the position of Vietnamese coffee in the global market. Over the past 30 years, the group has led several initiatives to elevate the value of Robusta coffee beans, with over 300 products researched from Robusta Buon Ma Thuot coffee beans and coffee shops in the US, China, Australia, Europe, and South Korea.

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