Starbucks Announces Entry to Ecuador and Honduras

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Starbucks plans to enter two new markets in the Latin American and Caribbean region by the end of this year: Ecuador and Honduras. This expansion is part of Starbucks’ “Triple Shot Reinvention with Two Pumps” strategy, which aims to accelerate store expansion to 55,000 locations globally by 2030. The company will open stores in Quito, Ecuador, and San Pedro Sula, Honduras, respectively, in partnership with Delonorte S.A. and Premium Restaurants of America. The market openings will bring Starbucks operations to 26 markets in the Latin America and Caribbean region and 88 globally.

Latin America has been integral to Starbucks business since its founding in 1971, with over half of the coffee Starbucks sources worldwide each year coming from the region. Starbucks’ first store in Ecuador is scheduled to open in July 2024, with the Honduras debut later this year. Starbucks has established strong relationships with licensed business operators responsible for managing the brand’s new stores in Ecuador and Honduras, such as Delonorte S.A. in Ecuador and Premium Restaurants of America in Honduras.

Starbucks has purchased high-quality Arabica coffee from Ecuador and Honduras for over a decade and will continue to elevate coffees from the markets to the global stage. The company’s Coffee and Farmer Equity (C.A.F.E.) Practices program and projects to uplift coffee communities demonstrate Starbucks’ commitment to supporting farmers in Ecuador and Honduras, fostering economic transparency, and practicing social responsibility every step of the way.

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Source: Coffee Talk

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