Despite Vietnam's Record Coffee Exports, Revenue has Declined – CoffeeTalk

Vietnam’s coffee exports have reached unprecedented levels, yet revenues have significantly declined. In the first seven months of 2026, Vietnam exported around 1.2 million metric tons of coffee, marking a 10.8% increase compared to the previous year. However, export earnings dropped by 11.2% to $5.45 billion, largely due to an almost 20% decrease in average export prices. Shipments in July alone amounted to 147,600 metric tons, yielding $639.5 million.

Data from the first half of 2026 shows over 1 million metric tons were shipped, with a 7% volume increase year-over-year, but total export value fell by 14%, reflecting the impact of lower global coffee prices on revenue despite robust physical demand. This trend contrasts sharply with the previous high prices seen in 2024 and 2025.

In terms of coffee types, robusta continues to dominate Vietnam’s export market, with 883,100 metric tons exported in the first half of 2026, an 8% increase. Simultaneously, export value for robusta fell by 19% as prices corrected from previous highs. While exports of Arabica coffee reached around 59,500 metric tons, processed coffee products experienced slight growth.

The current situation presents challenges for producers and exporters as volumes increase but revenues per shipment decrease. This phenomenon is part of a larger transformation in the global coffee market, which, while prices remain elevated compared to long-term averages, is moving towards normalization following prior disruptions caused by weather conditions in Vietnam, supply issues in Brazil, and tightened inventories.

An essential driver of Vietnam’s export growth is the rising demand from China, where purchases of Vietnamese coffee are climbing and efforts to enhance cross-border trade are underway. Though Europe and the U.S. remain vital markets, China’s emergence as a significant growth area underscores a shift in consumption patterns. Traditionally dominated by mature markets like North America and Western Europe, coffee demand growth is now increasingly linked to rising disposable incomes and café culture in emerging Asian markets. This shift offers Vietnam new opportunities to diversify its export destinations and lessen reliance on established markets.

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