A Thairicano? Thai-Owned Brand Introduces New National Brew To Compete With Global Coffee Chains – CoffeeTalk

Punthai Coffee, a Thai-owned brand, has introduced a new national brew called “Thairicano” in Thailand, aiming to compete with global coffee chains. The drink, produced in Thailand and sold at a fair price for Thai people, is a national coffee menu that ensures revenue stays within the country and makes Thairicano a coffee that every Thai can be part of. The brand also launched the “A CUP OF LIFE” campaign, which tells the story of Thairicano’s journey from Thai farmers to the hands of each coffee drinker, bringing the story to every cup and making people feel part of the national brew.

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