Wayfarer Blend and NARSA Natural Coffees from Crimson Cup Coffee & Tea Win Double Gold at Aurora International Taste Challenge

Crimson Cup Coffee & Tea brought home gold awards for its Wayfarer Blend and NARSA Natural coffees at the 2023 Aurora International Taste Challenge in South Africa. The Aurora International Taste Challenge was established to recognize and award food and drink excellence internationally while helping consumers confidently purchase award-winning products.

Crimson Cup Founder and President Greg Ubert noted that these coffees have previously won top honors at competitions such as America’s Best Espresso and Golden Bean North America. Crimson Cup developed Wayfarer Blend and NARSA Natural coffees through its flagship CRIMSON brand.

Brandon Bir, CRIMSON’s Director of Sustainability, initiated relationships with the producers of both coffees. “For over a decade, we’ve been working with farmers and processors at origin to develop exceptional coffees that command a premium price – allowing farmers to grow their businesses as we grow ours,” he said.

About Crimson Cup Coffee & Tea
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open a coffee shop. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs. Crimson Cup coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh as well as their own coffee shops.

To learn more, visit crimsoncup.com.