What to Expect from World of Coffee Athens 2023


The annual European specialty-coffee trade show promises to be a spectacular event filled with innovation, connection, and growth.


Photos courtesy of Specialty Coffee Association

The 2023 World of Coffee (WoC) is taking place in Athens, Greece, this week, June 22-24, at Metropolitan Expo, and it is set to be a spectacular event. This year’s World of Coffee brings together the world’s best baristas, coffee professionals, and experts for three days of exploration, connection, and growth—all within the vibrant backdrop of one of the world’s oldest cities. 

A man presents an award to two shocked competitors.
Recognizing superb design and the best new products in the industry, the Specialty Coffee Association’s annual awards program is one of the highlights of World of Coffee.

Since its inception, WoC has been a hub of innovation and conversation for industry leaders who are passionate about specialty coffee and pushing it to new heights. This year promises to be no different with a variety of seminars, presentations, workshops, networking opportunities, and more. 

Let’s take a look at what to expect from WoC Athens 2023!

Awards and World Coffee Championships 2023

World of Coffee Athens will feature two awards programs: Best New Product and the Coffee Design Awards. The former honors new products that add value to specialty coffee, while the latter recognizes innovation in product and packaging design.

A man describes coffee to people at his counter while the try it.
World-class coffee professionals—such as 2021 World Barista Champion Diego Campos, at left—will be at World of Coffee to show off their skills and knowledge and present the newest trends in specialty coffee.

The 2023 World Coffee Championships will also be held in Athens. Organized by the Specialty Coffee Association (SCA), these competitions gather industry professionals from all over the world to compete and showcase their skills in the Barista, Brewers Cup, Cezve/Ibrik, and Cup Tasters Championships. 

The highlight of this year’s event is undoubtedly the World Barista Championship (WBC). The competition features some of the world’s best baristas competing against each other in a number of rounds that test their technical skills and creativity. Many competitors have already arrived in Athens and are training for what is sure to be an exciting spectacle. (Check out our profiles of the 2023 WBC competitors here.)

Two women at a counter on the show floor discuss coffee.
Attendees will have the opportunity to sample world-class coffee and connect with industry professionals.

Opportunities for Learning and Networking

The event will also offer many opportunities for attendees to learn more and deepen their knowledge with a diverse range of topics. This year’s lineup includes 27 lectures and various workshops. 

Here are a few of the topics you can look forward to:

  • Education on digitalization: a key to overcoming challenges at origin
  • Farm labor due diligence approaches that benefit workers, farmers, and coffee companies
  • Green coffee defects: Perceiving the impact on cup quality
  • Physical and sensory evaluation of experimentally processed coffees

There will also be Cupping Rooms that exhibitors can book slots for, either open to the public or reserved for invited guests. At World of Coffee, you’ll also find a wide range of exhibitors, including producers and cooperatives, roasters, importers and exporters, coffee shops, equipment manufacturers, and more. Notable brands from the global coffee sphere will also be present with their own booths.

A man shows potential buyers his coffee wares.
Exhibitors will show off new technologies, roasts, and more on the show floor.

After Parties and Other Events

What’s a coffee event without having some fun? All attendees will be happy to hear that many companies have organized a variety of events and activities for everyone. Here are some of our favorites:

June 21

The Greek Comandante Championship 2023 by Taf, Comandante, and Nucleus

June 22

The 360° Party by Taf at Selina Theatrou Athens & Cowork

June 23

International Women’s Coffee Alliance fundraising reception at WoC

The Barista League’s Big Opa on 23 June at 7 p.m. local time, hosted at The Underdog

Cropster and Algrano party at the Blue Parrot Athens

La Marzocco and Beyond the Bean’s rooftop party at 360° Cocktail Bar

June 24

World of Coffee Closing Party by Cafeistas at Cafeistas Roastery

June 25

The World Espresso Championship by Dalla Corte at 360° Cocktail Bar

With so much to look forward to, we are sure the 2023 World of Coffee Athens will be an unforgettable event. Barista Magazine will be there to report the news as it happens, so stay tuned for updates! 

See you in Athens!

A crowd of attendees milling around and walking to coffee counters.
World of Coffee Athens will take place outside of the city center of Athens, near the city’s main international airport.


Vasileia Fanarioti (she/her) is a senior online correspondent for Barista Magazine and a freelance copywriter and editor with a primary focus on the coffee niche. She has also been a volunteer copywriter for the I’M NOT A BARISTA NPO, providing content to help educate people about baristas and their work. You can follow her adventures at thewanderingbean.net.

Source: Barista Magazine

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