Vitasoy releases co-branded packaging with CafeSmart

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Vitasoy has launched co-branded packaging of Barista’s Choice by Vitasoy Almond Milk in support of CafeSmart, a campaign run by Australian initiative StreetSmart to help raise funds and awareness for local grassroots homeless charities.

The limited-edition pack will be available to the market in July and August. Vitasoy will also donate 10 per cent of all revenue from sales of the almond milk to CafeSmart throughout the month of July.

“Street Smart continue to do amazing work in supporting the most vulnerable members of our society through the CafeSmart initiative, and we at Vitasoy are incredibly proud to be a Principal Sponsor yet again in 2023,” says Vitasoy General Manager of Marketing and Strategy Nick Bartram.

“This year, with uncertain economic times and increasing cost pressures being faced by all Australians, the work of initiatives like CafeSmart only becomes more important.”

Vitasoy has been a sponsor of CafeSmart for seven years. This is the fifth year it has been involved as a Principal Sponsor.

According to CafeSmart, this has been a key partnership in helping to promote the event with Vitasoy’s connected network, getting cafés on board, linking consumers to the event through products, and raising awareness with the general audience via social media, newsletters, and more.

“We encourage every café around Australia to support this incredible initiative in whatever way they can, as each and every small contribution will help make a big difference to communities around the country,” Nick says.

There are currently 552 cafés registered to take part in CafeSmart 2023 which will run from 1 to 7 August, with the main day occurring on Friday 4 August.

To register for the event, visit streetsmartaustralia.org/cafesmart

Source: Bean Scene Mag

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