The Best Coffee Products We Saw at Host Milano 2025

Our favorite finds from this year’s edition of Italy’s biggest food service + hospitality trade show.

BY ISABELLE MANI
BARISTA MAGAZINE ONLINE

Featured photo courtesy of Host Milano

Italy may be known for its espresso, but its deeper legacy lies in the machinery, engineering, and design that makes espresso possible. 

Walking through Host Milano—the world’s leading trade event for hospitality, food service, and coffee tech, which is held every two years in October in Milan—feels like stepping into the left hemisphere of the coffee industry’s brain: precise, functional, and endlessly inventive. Yet, in Milan, where aesthetics and culture shape even the most technical crafts, the expo unfolds as a yin-yang of rigor and creativity. 

Now more than sixty years old, Host’s coffee pavilions have evolved alongside the rise of independent cafés and the modern café culture movement.  Once focused solely on industrial HoReCa (Hotel, Restaurant, and Café) operations, the fair now bridges both worlds: large-scale machines and systems, and tools that empower small businesses and passionate professionals.

That evolution was especially clear this year, as Host Milano, for the third time, hosted the World Coffee Championships, marking the 25th anniversary of the World Barista Championship, with Australian Jack Simpson taking the title. 

In this article, I’ll showcase some of the products from this year’s Host Milano event that capture the balance between tradition and reinvention, craft and automation. Here are some of the coolest ones I found.

Magister’s Lover Espresso Machine

Italian company Magister‘s compact Lover espresso machine is one that dares to break a century-old ritual: It doesn’t use a portafilter. That alone is a bold move, especially within the context of Host Milano. 

True to Magister’s slogan, “We’re here to have fun,” the Lover features a stainless steel body, a 58 mm brew chamber, a fixed 15-bar pump, and 1500W of heating power. Espresso flows directly from its enclosed brewing unit into the cup, bypassing the traditional portafilter setup. 

It’s easy to operate: Using the pressure and flow dials, you can switch between espresso, drip, and pour-over-style brewing. With PID temperature control, a pressure gauge, and both pressure and flow adjustment in the top-tier model, it’s a playful little precision machine—almost a hybrid between a prosumer workhorse and a design object. 

It also sits at the lower end of the price spectrum for machines with this level of capability and specs, making it a rare win-win: high performance, approachable price. Retail is expected to be around €800 (about $932 USD) internationally. 

The OutIn Nano for Espresso on the Go

I’ve always believed that coffee tools outside cafés should be practical, available, and able to work for everyone—whether it’s after a bike ride or an outdoor sport session, or when you’re in an office and refuse to drink the coffee in the break room. 

The OutIn Nano is a compact, USB-C rechargeable espresso maker with an internal heating system, compatible with both ground coffee and capsules. It delivers a rich espresso with real crema thanks to its 20 bars of pressure, 198°F steam temperature, a 7,500 mAh battery, and 80ml water capacity. It heats in about 135 seconds and weighs less than 2 pounds. 

It’s more expensive than most manual competitors, but it makes up for it through self-sufficiency, battery life, and universal charging—including car chargers. Add-ons like filter baskets and capsule adapters (priced at around $12–20 USD) add flexibility, and the company promises strong customer support and spare parts: something that really matters, especially for emerging innovations. It’s also now available at Decathlon, averaging at around $150 USD, which makes it more accessible globally. Honestly, I was halfway through writing this article on the plane and already wishing I had one in my bag. 

Honorable mention: the Wacaco Nanopresso (priced at around $65 USD).

Perfect Moose’s “Epic Jack” for Smart + Sustainable Milk Frothing

We recently covered the rise of automatic milk steamers in the February + March 2025 print issue of Barista Magazine, and one of the brands that stood out the most was Belgium’s Perfect Moose.

The Epic Jack smart milk frother, the third-generation edition of Perfect Moose’s Jack machine, is the kind of equipment that can deeply improve café operations. It helps cafés (especially smaller ones) understand their operations in real time, tracking milk usage, costs, and drink output for sharper inventory and budgeting—and, importantly, it cuts milk waste while freeing baristas to focus on coffee, by improving speed and flexibility on milk-based drinks with consistent quality. 

Milk waste is a costly, resource-intensive byproduct for cafés and—combined with the high-quality coffee often wasted just to dial in grinders—remains one of the industry’s most uncomfortable sustainability contradictions (more on how innovation can prevent coffee waste in the next section). 

Unlike Greg, the model from Perfect Moose that connects to an espresso machine, Jack works autonomously with its own boiler. All that’s needed is a water line and filtration. 

While Jack suits smaller cafés, the Epic Jack was engineered specifically for high-volume hospitality setups, capable of steaming larger batches of milk with the 100-cl smart pitchers (1L) (all Perfect Moose models require their own pitchers for compatibility).  

For cafés that value latte art, the craft is far from lost; it simply becomes faster. What really stands out, though, is the system’s precision: Once the barista selects the recipe, the machine reads the smart pitcher and steams accordingly. Whether it’s oat, soy, almond, or dairy, each milk follows its own heat curve and texture profile, with precise, repeatable results. 

At an average price of around $6,000 USD, it’s an investment—but one that pays for itself over time. 

GWB Technology Helps Eliminate Coffee Waste

Keeping up with the zero-waste theme, grind-by-weight (GBW) technology is becoming increasingly common across the industry, and its latest refinements were a major talking point among professionals at Host Milano. I chose to include a GBW grinder after talking with friends, café owners, and baristas—the people who actually shape the real demand for upgrading or acquiring new machines—through many conversations on what this steady stream of innovation means for daily café operations from both a sustainability and workflow standpoint.

The system integrates a built-in scale that doses coffee by weight, reducing waste during dial-in and keeping output consistent even when grind size is adjusted.

At Host Milano, Venetian manufacturer Mazzer showcased three new GBW models, framing GBW as the company’s headline innovation this year. Each grinder features a professionally built-in load cell and Mazzer’s proprietary Vibration Filtering Algorithm, which ensures accurate, weight-based dosing even when the counter shakes or the bar gets busy. Leading the lineup is the Kony G ($3,445 USD), a low-RPM grinder with 69mm conical burrs designed for precision and quieter performance in a high-demand flow. The other two, the Super Jolly G (64mm flat burrs) and the compact Mini G, expand the same logic to different workflow scales.

Loveramics Deco Cups: Where Aesthetics Meet Efficiency

The Loveramics Deco Cup line reimagines the stacking cup through the lens of modern café design. The Deco collection draws inspiration from the early modernist era (developed alongside Art Deco) of design for efficiency. Each cup features a four-step engineered base, designed to interlock not only with itself but with every other size in the range. From the 60ml espresso to the 220ml filter cup, each stacks safely and neatly on top of the next. 

Hand-painted and available in five colors, the cups are dishwasher, microwave, oven, and freezer-safe, balancing artisanal character with real durability. The optional stainless-steel rack keeps the set organized for storage or display in a home espresso bar. 

Designed by Simon Stevens, whose work sits in the collections of the V&A and the Frankfurt Museum of Applied Art, the Deco line carries the idea that engineering and art can make small but practical differences. 

Pricing ranges from approximately $13 USD for the Cup Organizer, $48–51 USD for the Set of 4 Cups, and $77 USD for the All Size Deco Cups and Saucers Set. 

Stay tuned for more coverage of our time at Host Milano 2025!

ABOUT THE AUTHOR

Isabelle Mani (she/her) is a writer, journalist, and communicator specializing in the international coffee industry. Since 2017, she has focused on writing articles and features for various international coffee news outlets. Isabelle has traveled to coffee-producing countries such as Colombia, Kenya, Rwanda, China, and Brazil to study and research coffee. She holds training certifications from the Specialty Coffee Association (SCA) and the Coffee Quality Institute (Arabica Q Grading).

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