The Beanless Coffee Revolution Has Begun
Voyage Foods has developed a bean-free coffee, a unique blend of roasted chickpeas, rice hulls, and caffeine derived from green tea, which offers a sustainable and cost-effective alternative to traditional coffee. The company’s bean-free coffee is a blend that replicates the familiar flavors and energizing effects of traditional coffee, offering a price point at just 60% of the cost of conventional coffee.
The traditional coffee industry is facing significant challenges, such as a 63% price increase in robusta beans this year due to extreme weather, pests, and diseases affecting coffee crops. Climate change is also reducing suitable land for coffee cultivation, leading to deforestation and other environmental issues.
Voyage Foods’ bean-free coffee presents a compelling alternative, offering economic advantages and a sustainable and ethical alternative without the environmental toll associated with traditional coffee farming. The company’s goal is not to replace premium, fair-trade, single-origin coffee, but to provide an eco-friendly, ethically produced alternative for the commodity that constitutes the majority of global consumption.
Voyage Foods offers a straightforward yet profound choice for mass-market blends, as the majority of coffee consumers prefer mass-market blends. The company’s goal is to make the biggest possible impact by providing an eco-friendly, ethically made alternative to commodity coffee.
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Source: Coffee Talk