Thailand's Coffee Market Thrives As Local Chains Experience Significant Growth – CoffeeTalk

Thailand’s coffee market is experiencing significant growth, with both established and emerging local chains reporting significant financial gains. The “affordable price” model, offering competitively priced beverages, has emerged as a key factor driving this remarkable expansion. Recent financial disclosures for 2024 reveal impressive growth across numerous coffee chains in terms of revenue, net profit, and store count. Café Phunthai, a relatively recent entrant, has demonstrated exceptional acceleration, outperforming several long-standing brands and setting ambitious targets to become the largest coffee chain by branch network in the country.

Café Amazon, the flagship brand of PTT Oil and Retail Business Public Company Limited (OR), is increasingly pivotal to the conglomerate’s strategy. OR’s lifestyle business, spearheaded by Café Amazon, saw an impressive 8.2% growth in 2024, with its EBITDA surged over 100% in Q4 2024. The brand sources beans locally from northern Thailand and operates its own roasting plant.

Café Phunthai, part of PTG Energy, posted a remarkable 116% revenue increase in 2024 to 3,049 million baht, with a net profit of 291 million baht. The chain aims to open 146 new branches in Q1 this year, maintaining its ambitious goal of 5,000 outlets by 2028, potentially surpassing Café Amazon. Starbucks Thailand has largely maintained a strong trajectory, reporting over 10 billion baht in revenue for 2024. Other players with steady growth and strategic shifts include Bangchak’s Inthanin, Black Canyon, and True Coffee.

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