Soul Origin debuts coffee-focused brand refresh

The coffee chain has reimagined its customer experience with a dedicated coffee ordering area accompanied by an updated, contemporary design. In addition to its fresh new look, Soul Origin has expanded its menu offerings to include new additions such as a summer chicken mango salad.

“We are excited to embark on the next stage for Soul Origin, the new rebrand aims to revitalise the brand and propel it forward on its journey,” says CEO Adam Neill.

“The new store design is the ultimate expression of the brand, with the dedicated coffee area demonstrating just how serious we are about coffee.”

The celebrate the store relaunch in Sydney, the venue offered free coffees all day to customers who visited. “The grand reopening was a ripper of a day,” the brand said in an Instagram post.

The coffee chain plans to roll out the rebranding to the rest of its network.

Soul Origin’s first store opened in New South Wales in 2011, and the chain has since grown to 150 locations nationwide. In August 2024, the company opened its first New Zealand store in Auckland Airport’s domestic terminal.

To learn more, visit the Soul Origin website.