Scooter’s Coffee® Named 2024’s Second Fastest-Growing Brand by Yelp

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Scooter’s Coffee, a fast-growing drive-thru coffee franchise, has been ranked first among coffee companies and second overall on Yelp’s 2024 rankings of the Top 50 Fastest Growing Brands. The company experienced a 50% increase in consumer interest nationwide and a 53% jump in net new locations, the largest growth among the 50 companies ranked. Scooter’s Coffee experienced the top growth in six states, including Arkansas, Kentucky, Michigan, Minnesota, Texas, and Wisconsin. The company was the top growing brand in the Midwest region and among the top five in the west and south regions. CEO Joe Thornton attributed the company’s growth to its amazing team, franchisees, baristas, and customers. Yelp’s Kadecia Ber, advertising trends expert and director of enterprise solutions, highlighted that coffee house challengers like Scooter’s Coffee are redefining the category by focusing on creating a great customer experience through convenient drive-thrus and friendly employee interactions. The rankings draw on data from 2022-2023 and can be found on Yelp’s website.

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Source: Coffee Talk

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