Nescafe Announces Additional $89 Million In Brazilian Factory Footprint – CoffeeTalk

Nestle’s Nescafe plans to invest an additional 500 million reais ($88.7 million) in Brazil by 2028, following its 1 billion-real investment in the country last year. Brazil is the second-largest coffee consumer in the world, and Nestle’s total investment now stands at 1.5 billion reais. The fresh investments are focused on expanding its Montes Claros factory in Minas Gerais and increasing the footprint of its “Nestle Professional” coffee machines. Nestle refers to its capsule products as “portion coffee,” and Valeria Pardal, the company’s business executive officer for coffee beverages, is optimistic about the sector’s future growth. In the last five years, Nestle’s “portion coffee” category has grown around 20%, so they are estimating this level of growth going forward. The Nescafe brand was first created in Brazil to sell instant coffee, but now has a broader range of products. The company’s total investment now stands at 1.5 billion reais.

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