JDE Peet’s announces expansion of direct distribution

Pure-play coffee and tea company Jacobs Douwe Egber (JDE) Peet’s is expanding the direct distribution of its premium coffee ranges across the state of Victoria.

This expansion is set to include JDE brands Piazza D’Oro, Espresso Di Manfredi, Brown Bag, Moccana, L’Or, and Pickwicks Tea.

According to JDE Peet’s, the development showcases the company’s dedication to its growing clientele. Currently, it serves more than 100 markets with a portfolio of over 50 coffee and tea brands, including Italian coffee brand Piazza D’Oro.

With 265 years of knowledge and craftmanship in the field of blending and roasting, JDE Peet’s has roasted coffee since 1753 and is one of the world’s largest coffee companies.

Earlier this year, Piazza D’oro revealed an overhaul of its branding and packaging. This included the release of five distinct blends including: Mezzo, a medium roast with flavours of milk chocolate, caramel, and fudge; Forza, a sweet dark roast; and Colombian, a 100 per cent Arabica single origin with flavours of caramel, citrus, and toffee.

Piazza D’Oro is currently looking for new coffee partners that are aligned with its passion for sharing quality coffee. The company is encouraging interested parties in the coffee industry to get in touch and book a tasting.

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