Grinders Coffee reveals new rebrand


Grinders Coffee new branding

Image: Grinders Coffee

Long-standing Melbourne roaster Grinders Coffee has revealed a fresh new look across its branding and products.

Alongside the rebrand, the company has also launched a new slimline pack, offering its Crema, Espresso, Rich Espresso, and Organic ground blends in a 200g pack size.

“The new premium packs have illustrations on the side that speak to the Grinders philosophy, connecting each of our major pillars through fun and light-hearted attitude,” says Burcu De La Cruz, Coffee Marketing Manager.

“Our strong heritage is one of quality and about making sure we are doing our best to stay connected to the needs of our community.”

Grinders Coffee was established on Melbourne’s Lygon Street more than 60 years ago. Since its humble beginnings, its master roasters have developed a wide range of coffees and the company has grown to supply cafés, restaurants, and retailers across the country. It is now Australia’s fifth largest coffee roaster.

Grinders Coffee recently reported its sales to have grown 18.2 per cent year on year, ahead of the beans market which is currently growing at a rate of 8.2 per cent. It also stated that Grinders Crema 1kg beans as the best performing SKU (both sales value and units) in Grocery in the 1kg beans segment.

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Source: Bean Scene Mag

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