Cup Of Excellence And Alliance For Coffee Excellence Partner With V-Auction As Their Official Auction Platform – CoffeeTalk

The Alliance for Coffee Excellence (ACE) and Cup of Excellence (COE) have announced a partnership with V-Auction, part of the Vollers Group, as their official auction platform. This partnership aims to enhance transparency, efficiency, security, and accessibility, benefiting both producers and buyers. Starting with the Nicaragua competition winners on June 19, 2025, all auctions for award-winning CoE coffees and any other ACE sponsored auctions will be hosted on V-Auction’s platform.

The Cup of Excellence has led the way in discovering extraordinary coffees in multiple producing countries for over two decades. The auctions for these unique coffees have set the global standard for transparency, innovation, marketplace access, and reward to farmers. Since its first auction in 1999, COE has continuously evolved to connect the world’s best coffees with passionate buyers. The V-Auction platform leverages its advanced technology and industry expertise to enhance the overall auction experience, which is critical to the success of both ACE and COE.

Powered by V-Auction’s proven technology, the platform enhances exposure for coffee producers while providing bidders with an optimized, seamless experience. A live demo at the SCA Expo in Houston in April will introduce stakeholders to the platform, and ACE & V-Auction will provide online training in English and Spanish to ensure a smooth adoption. By combining innovation with tradition, COE and V-Auction are shaping the future of specialty coffee auctions—ensuring a reliable, technology-driven platform while preserving the integrity and prestige that define the Cup of Excellence.

Erwin Mierisch, Executive Director at ACE, emphasized the impact of this collaboration: “As we enter the next 25 years for Cup of Excellence, we are excited to form a partnership with an organization that is technologically advanced and that also supports our vision for the future. Cup of Excellence is a unique competition with far-reaching benefits in producing countries. This collaboration ensures a seamless, exceptional auction experience and supports the exploration and execution of additional programs that can enhance long-term gains for both farmers and buyers.”

Christian Vollers, General Manager at V-Auction, highlighted the shared vision: “We are proud to support ACE & COE in their mission to connect top-quality coffee farmers with decerning coffee buyers’ worldwide. This partnership is an investment in the future of specialty coffee auctions and sales, combining ACE & COE’s dedication to quality with V-Auction’s and the Vollers Group’s experience in coffee logistics and digital transformation.

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