Brazilian Coffee Exporters Eye Tariffs As Potential Opportunity – CoffeeTalk

Brazilian coffee exporters are considering U.S. President Donald Trump’s global tariffs as an opportunity to send more robusta beans to the United States. Trump’s tariffs levy a 10% charge on imports from Brazil, while Vietnam and Indonesia, the world’s first and third-largest robusta producers, were hit by 46% and 32% tariffs respectively. The Brazilian Coffee Exporters Council (Cecafe) said that opportunities could arise if the U.S. coffee industry fails to get the grain put on a tariff exemption list, as well as if Vietnam is unable to reverse its own charge in separate negotiations. The United States was Brazil’s biggest buyer in 2024, with purchases of 8.13 million 60 kilogram bags, accounting for a 16% share of total Brazilian coffee exports.

Coffee tends to fare better than other goods during turbulent times, citing the COVID-19 pandemic. Brazil is at least facing the lowest possible tariff and is in a position to maintain its share of sales to the U.S., as it tends to be resilient in economic crises. The best outcome would see coffee included on a tariff exemption list, citing studies showing that every dollar of coffee imports generates $43 for the U.S. economy.

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