Brazil featuring in new Trip to Origin concept at MICE26 – BeanScene

Brazil’s presence at the Melbourne International Coffee Expo 2026 (MICE26) will be delivered under the sectoral project: Brazil. The Coffee Nation, a partnership between the Brazil Specialty Coffee Association (BSCA) and ApexBrasil, the Brazilian government trade and investment promotion agency.

The initiative supports Brazil’s presence at the event and the debut of the Trip to Origin concept, which spotlights coffee-producing nations at the heart of the global supply chain.

As the world’s largest coffee producer and a major specialty supplier, Brazil’s participation adds significant weight to the new exhibitor section, which is designed to connect roasters, buyers, and café operators directly with producing origins.

Brazil will join other origin representatives including Australian Latin American Business Association, the Nepal Coffee Producers Association, and the Coffee Board of India. Other producing nationals Peru, Uganda and Papua New Guinea will also be represented.

Vinicius Estrela, Executive Director at BSCA, says Australia remains a strategically important destination for Brazilian specialty coffee.

“Australia is a highly important market for Brazilian specialty coffees. Melbourne, often considered the coffee capital of Australia, brings together the country’s main specialty coffee players and attracts professionals not only from Australia, but also from neighbouring markets,” Vinicius says.

“The passion Australians have for specialty coffee mirrors the same passion that drives Brazil to produce high-quality coffees for the most demanding palates worldwide.

“Being present at the most important coffee event in the country is both strategic and a source of pride, as it allows Brazil to showcase its specialty coffees, strengthen relationships, and reinforce its position in this influential market.”

At MICE 2026, BSCA will use the platform to showcase the breadth and diversity of Brazilian specialty coffee through hands-on experiences, including a dedicated brew bar and cupping sessions. The focus will extend beyond flavour to highlight Brazil’s investment in research, innovation, and the development of new coffee varieties designed to improve resilience, productivity, and climate adaptability.

“Brazil is a plural country, shaped by people from different origins and cultures, and this diversity is reflected in its specialty coffees,” Vinicius says.

“Behind each cup there is a family, a story, and the passion and work of thousands of people who bring Brazilian specialty coffees to the world.”

Sustainability and market volatility are expected to dominate conversations at the expo, according to Vinicius, particularly as rising commodity coffee prices continue to impact the entire supply chain.

BSCA first participated in MICE in 2013 through the sectoral project Brazil. The Coffee Nation, developed in partnership with ApexBrasil. Founded in 1991, the association has played a pivotal role in reshaping Brazil’s global reputation for high output that once “overshadowed the country’s specialty coffee potential”. Part of this has been the BSCA’s creation of the Cup of Excellence program in 1999.