Berjaya Food International brings Starbucks to Iceland, Denmark and Finland

Berjaya Food International, the international division of Berjaya Food, has been granted the rights to launch Starbucks stores in Iceland, Denmark, and Finland. This marks the Malaysian company’s first entry into the Nordic coffee market, aiming to combine its culinary and operational expertise with Starbucks’ “quality, innovation, and hospitality”. Berjaya Food’s portfolio includes Kenny Rogers Roasters, Krispy Kreme Doughnuts, and Paris Baguette. The company operates over 400 Starbucks stores in Malaysia and Brunei, five Paris Baguette stores, 70 Kenny Rogers Roasters outlets, seven Sala stores in Malaysia, and 34 Jollibean locations in Singapore. In the first half of 2024, Berjaya Food International signed an agreement to operate Paris Baguette in Singapore. In Denmark, Berjaya Food International’s expansion will build on the existing store network established by Salling Group, the nation’s largest retailer. The strategic partnership will enhance Starbucks’ presence in the European market. Starbucks Europe, Middle East, and Africa president Duncan Moir expressed satisfaction with the expansion.

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