JDE Peet's Announces “Nature Transition Plan” Intended To Advance Regenerative Agriculture And Deforestation-Free Coffee Supply Chains – CoffeeTalk

JDE Peet’s has introduced its Nature Transition Plan named ‘Grounded in Nature,’ which serves as a comprehensive, science-based strategy aimed at protecting ecosystems, enhancing farmer resilience, and ensuring the sustainability of coffee production. This initiative marks JDE Peet’s as the first food and beverage company to fully align its nature transition plan with key frameworks, including the Taskforce on Nature-related Financial Disclosures (TNFD), the Global Biodiversity Framework (GBF), and the Science-Based Targets for Nature (SBTN).

The Nature Transition Plan transforms sustainability commitments into actionable, measurable initiatives that aim to support global nature-positive objectives while maintaining a diverse sourcing strategy across various coffee-producing nations. This plan is rooted in nearly ten years of efforts under the JDE Peet’s Common Grounds program that has positively impacted close to one million farmers since its inception in 2015.

Laurent Sagarra, VP Engagement at JDE Peet’s, emphasized the urgency of addressing nature-related risks, which are currently affecting coffee farmers and supply chains across the globe. He positioned the Nature Transition Plan as both a detailed roadmap and a call to action for the coffee sector to collaborate with governments, NGOs, and farmers to mitigate biodiversity loss and secure the future of coffee cultivation. Protecting nature is framed as essential for safeguarding coffee, communities, and the long-term viability of the industry.

The plan outlines specific targets including:

1.  Deforestation-free commitment: Promote sector-wide initiatives to combat deforestation related to coffee cultivation, exceeding compliance with the EU Deforestation Regulation and addressing broader environmental and socio-economic issues.
2. Climate resilience efforts: Aim to expand regenerative coffee farming practices to an additional 200,000 hectares by 2030, thereby improving soil health, biodiversity, and water conservation.
3. Sourcing responsibly: Shift towards achieving 100% responsibly sourced green coffee by 2028, building on the 83.2% benchmark reached in 2024. This will involve sourcing coffee through recognized sustainability standards and enhancing capacity and compliance among suppliers, in line with the Common Grounds sourcing principles.

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