Lavazza Opens New Training Facility In Texas – CoffeeTalk

Lavazza, an established coffee brand with a storied history of 130 years based in Turin, Italy, has recently inaugurated a new training center in Dallas, Texas, augmenting its existing North American locations in cities such as New York, Chicago, Miami, Los Angeles, Toronto, and West Chester, Pennsylvania. This expansion is viewed by Lavazza as a significant milestone in its strategic growth within high-demand U.S. markets and reinforcing its goal of enhancing coffee culture on a global scale.

The Dallas facility is outfitted with cutting-edge espresso machines, brewing devices, and innovative coffee equipment, aimed at serving industry professionals, partners, baristas, distributors, and coffee aficionados throughout the Southwest. It is designed to provide comprehensive support for hands-on training, certification programs, menu development, and the latest coffee trends, signifying Lavazza’s commitment to nurturing expertise in the coffee sector.

Daniele Foti, the Vice President of Marketing at Lavazza North America, acknowledged Dallas as one of the nation’s rapidly expanding markets in the hospitality and culinary sectors, presenting a significant opportunity for the brand. He emphasized the company’s investment in the training center as a demonstration of its dedication to the region and its partners who embody the Lavazza experience daily. Foti also highlighted Dallas as a hub of innovation and high standards, reflecting the brand’s excitement to establish a deeper presence there.

Lavazza boasts seven training centers in Italy and a substantial network globally, recognized as the largest of its kind, catering to culinary professionals, distributors, hospitality leaders, and coffee enthusiasts seeking advanced training and knowledge. The Dallas center is poised to play a pivotal role in furthering this objective by providing hands-on workshops, SCA-certified pathways, and innovative programs aligning with both local market demands and global coffee industry trends.

The training center will also fortify Lavazza’s collaborations with notable hospitality ventures in Dallas, including prestigious partners such as Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat’s Steakhouse, and Vandelay Hospitality. Additionally, Lavazza has recently started serving American Airlines based in Fort Worth, and the new facility is designed to offer enhanced support to partners in the Dallas-Fort Worth area, elevating their coffee offerings through ongoing training and cooperation.

The President of Lavazza North America, Hossam Ashraf, remarked on the vibrant and dynamically evolving coffee landscape of Dallas. He conveyed the company’s pride in equipping partners with the resources and expertise necessary for delivering outstanding coffee experiences. This training center represents not merely a business investment, but also a commitment to the talent and creativity within the local market.

Founded in 1895, Lavazza remains a family-owned enterprise through four generations and operates in 140 markets with a brand portfolio that includes Lavazza, Carte Noire, Merrild, and Kicking Horse. The company is engaged in producing over 30 billion cups of coffee annually across its nine manufacturing plants situated in five different countries.

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