South Korean Budget Coffee Chain The Venti To Enter US Market – CoffeeTalk
SNC Sein Inc., the operator behind the low-cost coffee brand The Venti, announced its plans to enter the United States market by opening its first outlet in Las Vegas next year. This move follows a recently signed multiunit franchise agreement with JINP, enabling the operation of multiple Venti locations throughout the western U.S. region. Currently, SNC Sein manages four Venti outlets in Canada and one in Vietnam, alongside around 1,500 stores in its home country, South Korea.
In addition to its U.S. expansion, SNC Sein has also forged a master franchise deal with JKT Networks to establish its first outlet in Jordan later this year, with ambitions for further expansion into other markets within the Middle East and North Africa. The master franchise agreement allows the franchisee to not only set up franchises in the designated territory but also to sub-franchise to third parties, thus facilitating broader market penetration.
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Source: Coffee Talk
